Marketing your site :
This is the hard part. The part where you put in your time and effort, your vision and creativity. This is where you incur your costs.
This is where you earn your money.
You cannot expect to watch the cash roll in just by putting up an affiliate banner or text link on one of your web pages. You have to work at promoting both your site and the products and services of your affiliate program operator.
It is a twin-track approach. Pull in the visitors to your website and then pre-sell the affiliate products and services.
The normal rules of marketing apply to internet business :
Focus on your customers and identify and meet their needs.
The internet provides quick, easy and interactive means of finding out what the customer wants, through newsgroups, chat forums and website feedback forms.
Branding, public relations and advertising are all important. In internet marketing, the customer can be reached through banner ads and ezines, search engines and pay per click, auto-responders, email campaigns and classified ads.
Luckily, you don't have to re-invent the wheel by spending years of research finding out what it all means and what works and doesn't work.
The well known names of internet marketing,
Dr. Ken Evoy (SiteSell.com)
Corey Rudl (MarketingTips.com)
Dr. Ralph F. Wilson (WilsonWeb.com)
Rick Beneteau (EzineMoney.net)
have been there and done that - and more importantly know what is happening now. Visit their sites, subscribe to their newsletters and buy their books and courses. You will easily gain the knowledge and inspiration to effectively promote your site and products and find out what will work for you.
